Malak is a Moroccan-Algerian multidisciplinary artist based in London. Currently studying (Ba) Creative Direction at London Collage of Fashion, under the Gucci Change-makers scholarship.

Primarily a visual communicator,  specialising in Creative Direction, Reaserch, Styling and Photography. Malak draws inspiration from social contexts , lived experiences and consumer relationships - always being driven by questions, she travles through life with a speculative perspective.


Contact
malakbedidi.co@gmail.com
@malakbedidi
Resume avalible upon request
PROJECTS

01.iPad Girl, 2026

NAi Publishers
Dutch / English
199
Still Image 
[Digital & 120mm]

Creative Direction: Malak Bedidi & Dali Ughetto
Photography: Dali Ughetto
Styling: Malak Bedidi & Dali Ughetto
Set Design & Props: Malak Bedidi
Talent: Mercy Akingbola & Leyla Huo

Duck, Duck...Blue explores childhood as a shared experience shaped by community and identity, examining how play can reflect and evoke feelings of belonging and memories. The project questions how minority lives are consumed and represented, challenging passive narratives while reclaiming honest, self-defined youth expression.
PROJECTS

01.Duck,Duck...Blue, 2025

NAi Publishers
Dutch / English
199
Still Image 
[Digital & 120mm]

Creative Direction: Malak Bedidi & Dali Ughetto
Photography: Dali Ughetto
Styling: Malak Bedidi & Dali Ughetto
Set Design & Props: Malak Bedidi
Talent: Mercy Akingbola & Leyla Huo

Duck, Duck...Blue explores childhood as a shared experience shaped by community and identity, examining how play can reflect and evoke feelings of belonging and memories. The project questions how minority lives are consumed and represented, challenging passive narratives while reclaiming honest, self-defined youth expression.
02.Poppy, 2025

Still Image
[Digital Scan]

Creative Direction: Malak Bedidi
Photography: Malak Bedidi
Talent: Scott Lucas with Named Modles
Wearing: Grey Coat by Phoebe Scott


Poppy explores a quiet distance, observing a figure from the sidelines as they shift under unseen pressures. Suspended between memory and uncertainty, the work holds both the child that was and the person becoming.

2
03.Sabrine, 2025

Guggenheim Museum
English
2002
Still Image 
[120mm]

Photography: Malak Bedidi
Talent: Sabrine Salmi
 pp. Hardcover

Documented street style photography with Sabrine Salmi as she gets going to see FKA Twigs Eusexua 2025. 

04.I am that I am, 2025

Rizolli
French / English
2011
Still Image & Printed Zine
[Digital]

Creative Direction: Malak Bedidi
Photography: Malak Bedidi
Styling: Malak Bedidi
Talent: Dali Ughetto-Buclet, Harriet Cottle, Elissa Watson-Jones
p. Hardcover

Here I explored the relationship between people and objects, specifically in how people can identify with objects and how objects represent identity. I wanted to take a conceptual approach to transformative futures, thinking about how these objects can mutate and manifest as part of our identity and be a form of self-expression - through body, space, movement, styling and mise-en-scéne. A language which everyone can understand, “an authentic voice” (Miller, 2008). Fashion can also be a form of self-expression - objects and fashion share that similarity, they are a form of self-expression and are both part of our daily lives. When we make decisions to buy and own an object it can be motivated by our sense of identity – either to strengthen a sense of self or by a desire to transform our identity. However, this is not always the case, we buy some items just for their practical qualities. 

We are living in a time where mass production is industry standard thus we are increasingly navigating a world of more and more new objects, having these objects impact our habits without realising it. I wanted to explore how these objects influence our bodies and how our bodies influence and shape objects as they become part of our daily ritual through styling, image-making, art direction, curation and graphic design (in a form of a zine).

05.Going for Gold, 2025

PhaidonEnglish2003
Still Image
[Digital]

Creative Direction: Malak Bedidi
Photography: Malak Bedidi
Styling: Malak Bedidi
Talent: Sabrine Salmi
p. Hardcover
A gymnastics-inspired shoot exploring ways of play and interaction with public playgrounds.


06.Graham, 2025

White Columns
English1995
Still Image
[Digital]

Creative Direction & Photography: Dali Ughetto 
Styling: Malak Bedidi
Set Design: Dali Ughetto 
Talent: Graham Rono wearing 
hat and gloves by Yaoyao Huang.
 pp. Softcover


07.Noille, 2025

White Columns
English1995
Fashion Film & Stills
[15mm & 120mm]

Direction: Shenell Wellington
Photography: Shenell Wellington
Production: Shenell Wellington & Malak Bedidi
Styling: Malak Bedidi
Talent: Kiah Thorne & Eve Rowena
Wearing: Eleni Pasatembou & Robyn Hennessy
pp. Softcover


08.
52024, Fifty Thousand Years into the Future, 
24

White Columns
English1995
Still Image
[Digital]

Creative Direction: Malak Bedidi
Photography: Dali Ughetto
Styling: Malak Bedidi
Set Design: Malak Bedidi
Talent: Nadia Bouqantar
 pp. Softcover

What will humans look like 50,000 years from now?

My project delves into how technology influences anatomical changes, revealing its impact on our physicality and behaviours. Reflecting on personal experiences, I notice a previously vibrant spiritual presence now seemingly distant in the digital era.

As I speculate about the future, I observe the evolution of the human form. Subjects confined by screens suggest a symbiotic relationship with devices, highlighting the profound impact of habit on our collective evolution.

09.Espero Atelier Home Campaign, 2024

White Columns
English1995
Still Image
[Digital]

Creative Directors: Malak Bedidi & Dali Ughetto
Art Directors: Malak Bedidi, Dali Ughetto, Ruby Weiling, Sofia Ellul
Photography: Dali Ughetto
Stylist: Malak Bedidi 
Set Design: Malak Bedidi
 pp. Softcover

Inspired by the saying “Home is where the heart is”, our campaign wanted to capture the emotional essence of home, transcending physical spaces. Through relatable campaign photos, we want to convey that home is intricately tied to the people around you, highlighting the ability to cultivate a sense of belonging regardless of location. It aims to encourage audiences to feel related as well as to be more educated - as this topic touches on immigration, depicting their resilience and adaptability in creating a meaningful home, even when in unfamiliar circumstances.

10.The Other, 2024

White Columns
English1995
Still Image
[Digital]

Creative Director: Malak Bedidi 
Styling: Malak Bedidi
Photography: Steeve Beckouet 
Post-production: Malak Bedidi 
Talent: Nadia Bouqantar
pp. Softcover

This follows the subject, the “other” travelling through an unfamiliar terrain and slowly assimilating into its new environment, gradually becoming more vulnerable as they change. This reflects the strong feeling of coming from different cultures outside from the western world - and the journey you go through as you change, whether if that’s done subconsciously, or intentionally, you lose yourself as you merge into your environment. Fitting in. I took this project as an opportunity for me to tackle my own identity and to start this new journey of being fully enriched and emmerised into my own culture. This led me to draw significant inspiration from moroccan tribal (Amazigh) garments, specifically the haÏk. And to reflect on experience and events where muslims have felt alienated.







ASSISTING WORK
01.DAZED Magazine, Spring 2026 



The Culture Clash Issue

Malak Bedidi: Styling Assistant

EIC: Ted Stansfield⁠ 
Styling: Imruh Asha
Photography: Thibaut Grevet 
Talent: Angelina Kendall 

“Love machine: When robot HMND Alpha met model Angelina Kendall. This Cover explores our ever-evolving relationship with tech.”